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Item Details
| Title:
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THE ULTIMATE ASSIST
THE RELATIONSHIP AND BROADCAST STRATEGIES OF THE NBA AND TELEVISION NETWORKS |
| By: |
John Fortunato |
| Format: |
Paperback |
| List price:
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£24.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1572734086 |
| ISBN 13: |
9781572734081 |
| Publisher: |
HAMPTON PRESS |
| Pub. date: |
1 January, 2001 |
| Series: |
Hampton Press Communication Series: Mass Media and Journalism |
| Pages: |
280 |
| Description: |
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help NBA basketball to grow, from the late 1970s-1980s to the present. |
| Synopsis: |
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Hampton Press |
| Returns: |
Returnable |
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