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Item Details
| Title:
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RISING TIDE
LESSONS FROM 165 YEARS OF BRAND BUILDING AT PROCTER & GAMBLE |
| By: |
Davis Dyer, Frederick Dalzell, Rowena Olegario |
| Format: |
Hardback |
| List price:
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£30.00 |
| Our price: |
£25.50 |
| Discount: |
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| You save:
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£4.50 |
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| ISBN 10: |
1591391474 |
| ISBN 13: |
9781591391470 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
1 June, 2004 |
| Pages: |
496 |
| Description: |
Features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. This book presents the secrets of longtime success of dozens of superstar brands. Case study sections in it offer lessons in: business reinvention, building new markets and capabilities, brand excellence, and more. |
| Synopsis: |
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management. |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Returnable |
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