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Item Details
Title: IMPLICIT MEASURES OF ATTITUDES
By: Bernd Wittenbrink (Editor), Norbert Schwarz (Editor)
Format: Hardback

List price: £47.99
Our price: £43.19
Discount:
10% off
You save: £4.80
ISBN 10: 1593854021
ISBN 13: 9781593854027
Availability: Reprinting. This item may be subject to delays or cancellation.
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Stock: Currently 0 available
Publisher: GUILFORD PUBLICATIONS
Pub. date: 1 January, 2007
Pages: 295
Synopsis: Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
Illustrations: Illustrations
Publication: US
Imprint: Guilford Publications
Returns: Returnable
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