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Item Details
| Title:
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GUERRILLA MARKETING FOR NONPROFITS
250 TACTICS TO PROMOTE, MOTIVATE, AND RAISE MORE MONEY |
| By: |
Jay Levinson |
| Format: |
Paperback |
| List price:
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£14.99 |
| Our price: |
£12.37 |
| Discount: |
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| You save:
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£2.62 |
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| ISBN 10: |
1599183749 |
| ISBN 13: |
9781599183749 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
ENTREPRENEUR PRESS |
| Pub. date: |
1 July, 2010 |
| Series: |
Guerrilla Marketing |
| Pages: |
336 |
| Description: |
Think you don't have time, money, or skills for marketing? Think again. This title can thrill you with how easy it can be. It is jam-packed with concrete ways to effect great changes - even if you have tiny staffs and itty-bitty budgets. It is suitable for nonprofits and do-gooders everywhere. |
| Synopsis: |
The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information? allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money? no matter the state of their finances. ? Introduces the ? seven golden rules" for fundraising success and recruiting volunteers ? 200 proven weapons of Guerrilla Marketing customized for nonprofits ? Covers publicity and social media tactics specific to the nonprofit community ? Concepts are illustrated through real-world examples and comparison tables |
| Publication: |
US |
| Imprint: |
Entrepreneur Press |
| Returns: |
Returnable |
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