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Item Details
Title: THE NEW SOCIAL LEARNING: A GUIDE TO TRANSFORMING ORGANIZATIONS THROUGH SOCIAL MEDIA
A GUIDE TO TRANSFORMING ORGANIZATIONS THROUGH SOCIAL MEDIA
By: Tony Bingham, Marcia Conner
Format: Paperback

List price: £14.99


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ISBN 10: 1605097020
ISBN 13: 9781605097022
Publisher: BERRETT-KOEHLER
Pub. date: 1 September, 2010
Pages: 240
Description: People have always learned best from one another, social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. This title explains why social media is a suitable solution to some of the most pressing educational challenges organizations face.
Synopsis: Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.
Illustrations: 23 cm
Publication: US
Imprint: Berrett-Koehler
Returns: Non-returnable
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