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Item Details
Title: THE LOST-TRADE SYSTEM
By: Jesper Thorlund
Format: Hardback

List price: £15.28


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ISBN 10: 1606932632
ISBN 13: 9781606932636
Publisher: STRATEGIC BOOK PUBLISHING
Pub. date: 1 September, 2008
Pages: 168
Synopsis: Are you losing your most valuable asset - your customers? This is just one of eight important questions that The Lost-Trade System answers. Lost trades mean lost business - and you cannot examine and manage what you cannot see or measure. Taking this point further, the author contends that a business doesn't really know it's market if it doesn't know its lost trades. This innovative book brings you truly new insights into Business Intelligence, which provides information to improve decision-making. The Lost-Trade System is more than a technical solution that allows a sales organization to capture the data regarding its lost business. It is a set of analytical tools and a framework that creates information out of this data, and a methodology that allows business users to create knowledge out of this information, allowing them to take appropriate and informed action to create value via improved business processes.
Publication: US
Imprint: Strategic Book Publishing
Returns: Non-returnable
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