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Item Details
Title:
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THE LOST-TRADE SYSTEM
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By: |
Jesper Thorlund |
Format: |
Hardback |

List price:
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£15.28 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1606932632 |
ISBN 13: |
9781606932636 |
Publisher: |
STRATEGIC BOOK PUBLISHING |
Pub. date: |
1 September, 2008 |
Pages: |
168 |
Synopsis: |
Are you losing your most valuable asset - your customers? This is just one of eight important questions that The Lost-Trade System answers. Lost trades mean lost business - and you cannot examine and manage what you cannot see or measure. Taking this point further, the author contends that a business doesn't really know it's market if it doesn't know its lost trades. This innovative book brings you truly new insights into Business Intelligence, which provides information to improve decision-making. The Lost-Trade System is more than a technical solution that allows a sales organization to capture the data regarding its lost business. It is a set of analytical tools and a framework that creates information out of this data, and a methodology that allows business users to create knowledge out of this information, allowing them to take appropriate and informed action to create value via improved business processes. |
Publication: |
US |
Imprint: |
Strategic Book Publishing |
Returns: |
Non-returnable |
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