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Item Details
Title: MASTERING TECHNICAL SALES: THE SALES ENGINEER'S HANDBOOK
By: John Care, Aron Bohlig
Format: Hardback

List price: £85.00
Our price: £72.25
Discount:
15% off
You save: £12.75
ISBN 10: 1608077446
ISBN 13: 9781608077441
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 5 available
Publisher: ARTECH HOUSE PUBLISHERS
Pub. date: 1 July, 1975
Edition: 3rd Revised edition
Pages: 404
Description: Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process.
Synopsis: Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background - all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.
Illustrations: illustrations
Publication: US
Imprint: Artech House Publishers
Returns: Returnable
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