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Item Details
| Title:
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BLUE OCEAN LEADERSHIP (HARVARD BUSINESS REVIEW CLASSICS)
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| By: |
W. Chan Kim, Renee A. Mauborgne |
| Format: |
Paperback |
| List price:
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£6.99 |
| Our price: |
£5.94 |
| Discount: |
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| You save:
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£1.05 |
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| ISBN 10: |
1633692647 |
| ISBN 13: |
9781633692640 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 7 available |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
20 June, 2017 |
| Pages: |
80 |
| Synopsis: |
Ten years ago, two INSEAD professors broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. Here, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"-that is, the people managers oversee and report to-are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets.The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come. |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Returnable |
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