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Item Details
Title: AGGREGATE ADVERTISING EXPENDITURE IN THE U.S. ECONOMY
MEASUREMENT AND GROWTH ISSUES IN THE DIGITAL ERA
By: Alvin J. Silk
Format: Paperback / softback

List price: £51.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1680838725
ISBN 13: 9781680838725
Publisher: NOW PUBLISHERS INC
Pub. date: 2 September, 2021
Series: Foundations and Trends (R) in Marketing
Pages: 96
Description: AGGREGATE ADVERTISING EXPENDITURE IN THE U.S. ECONOMY provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the U.S. as a share of nominal GDP has been falling.
Returns: Non-returnable
Some other items by this author:
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CONFLICT POLICY AND ADVERTISING AGENCY-CLIENT RELATIONS (PB)
DYNAMIC ECONOMETRIC MODELING
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DYNAMIC ECONOMETRIC MODELING (PB)
EFFECT OF ADVERTISEMENT SIZE ON THE RELA (PB)
FIFTY YEARS OF ECONOMIC MEASUREMENT (PB)
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MODELLING THE AGGREGATE DEMAND FOR ELECT (PB)
NOTES ON THE APPLICATION OF ATTITUDE MEA (PB)
RESIDENTIAL ELECTRICITY DEMAND IN MEXICO
TEST-RETEST CORRELATIONS AND THE RELIABILITY OF COPY TESTING (CLASSIC REPRINT)
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