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Item Details
Title: THE UNPUBLISHED DAVID OGILVY
By: David Ogilvy
Format: Paperback

List price: £12.99
Our price: £9.48
Discount:
27% off
You save: £3.51
ISBN 10: 1781250871
ISBN 13: 9781781250877
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 16 available
Publisher: PROFILE BOOKS LTD
Pub. date: 1 December, 2012
Edition: Main
Pages: 192
Translated from: English
Description: The private insights of the bestselling 'Father of Advertising', David Ogilvy
Synopsis: First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before.This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.
Publication: UK
Imprint: Profile Books Ltd
Returns: Returnable
Some other items by this author:
A CATALOGUE OF SEVERAL LIBRARIES OF BOOK (PB)
A GENERAL ITINERARY OF ENGLAND AND WALES (HB)
A GENERAL ITINERARY OF ENGLAND AND WALES (PB)
A GENERAL ITINERARY OF ENGLAND AND WALES, WITH PART OF SCOTLAND, CONTAINING ALL THE DIRECT AND PRINCIPAL CROSS ROADS
A GENERAL ITINERARY OF ENGLAND AND WALES, WITH PART OF SCOTLAND, CONTAINING ALL THE DIRECT AND PRINCIPAL CROSS ROADS (HB)
A GENERAL ITINERARY OF ENGLAND AND WALES, WITH PART OF SCOTLAND, ETC. [WITH A MAP.] COLL. 594.
AN AUTOBIOGRAPHY (HB)
CATALOGUE OF SEVERAL LIBRARIES OF BOOKS, COMPREHENDING A CAPITAL VARIETY IN ALL LANGUAGES, ARTS AND SCIENCES. ... THEY WILL BEGIN SELLING ... ON MONDAY, FEBRUARY, 9, 1784, BY DAVID OGILVY, (HB)
CONFESSIONS OF AN ADVERTISING MAN (PB)
CONFESSIONS OF AN ADVERTISING MAN (PB)
GENERAL ITINERARY OF ENGLAND AND WALES, WITH PART OF SCOTLAND, CONTAINING ALL THE DIRECT AND PRINCIPAL CROSS ROADS
HISTORICAL SKETCH OF THE FREE CHURCH OF (PB)
HISTORICAL SKETCH OF THE FREE CHURCH OF SCOTLAND IN THE PARISH OF DALZIEL FROM THE DISRUPTION IN 184
HISTORICAL SKETCH OF THE FREE CHURCH OF SCOTLAND IN THE PARISH OF DALZIEL FROM THE DISRUPTION IN 184 (HB)
HISTORICAL SKETCH OF THE FREE CHURCH OF SCOTLAND IN THE PARISH OF DALZIEL FROM THE DISRUPTION IN 184 - SCHOLAR'S CHOICE EDITION
OGILVY ON ADVERTISING
OGILVY ON ADVERTISING (PB)
THE DE HAVILLAND MOSQUITO
THE DE HAVILLAND MOSQUITO (PB)
THE UNPUBLISHED DAVID OGILVY

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