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Title: FROM CATEGORIES TO CATEGORIZATION
STUDIES IN SOCIOLOGY, ORGANIZATIONS AND STRATEGY AT THE CROSSROADS
By: Rodolphe Durand (Editor), Nina Granqvist (Editor), Anna Tyllstrom (Editor)
Format: Hardback

List price: £102.99
Our price: £72.09
Discount:
30% off
You save: £30.90
ISBN 10: 1787142396
ISBN 13: 9781787142398
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 2 available
Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 28 March, 2017
Series: Research in the Sociology of Organizations 51
Pages: 416
Description: This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
Synopsis: Categorization pervades economic life; products, services, firms and industries are continuously being classified by rivals, clients, experts and critics. A stream of research highlighting the importance of market and product categories for organizations and individuals has grown in importance during the past 40 years. This volume contains ten essays on categorization authored by some of the world's leading scholars within sociology of markets, organization theory, and strategy research. It opens with revisiting the influential theory of "the categorical imperative", and moves on to present various accounts of the social processes that form part of categorization and elaboration of their consequences. Together, the different chapters effectively show that categorization is a process, tightly connected to actors involved and their specific acts, the characteristics of the entity being categorized, and the context and timing informing these activities. As such, it complements the earlier cognitive perspectives by discussing the evaluative, social, and political manifestations of categorization.
Publication: UK
Imprint: Emerald Publishing Limited
Returns: Non-returnable
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