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Item Details
Title: GLOBAL BRAND MANAGEMENT
A GUIDE TO DEVELOPING, BUILDING & MANAGING AN INTERNATIONAL BRAND
By: Laurence Minsky
Format: Hardback

List price: £157.00
Our price: £141.30
Discount:
10% off
You save: £15.70
ISBN 10: 1789660408
ISBN 13: 9781789660401
Availability: This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery rates
Stock: Currently 0 available
Publisher: KOGAN PAGE LTD
Pub. date: 3 November, 2019
Pages: 328
Description: Hone your understanding of international brand management with this textbook, showcasing why it''s critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
Returns: Non-returnable
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