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Item Details
Title: SMART THINGS TO KNOW ABOUT E-BUSINESS
By: Michael J. Cunningham
Format: Paperback

List price: £12.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 184112169X
ISBN 13: 9781841121697
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 9 January, 2002
Series: Smart Things to Know About (Stay Smart!) Series
Pages: 276
Description: Smart Things to Know About E--Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e--business as well as actual experiences and practical cutting edge tips from todaya s hottest gurus.
Synopsis: Smart Things to Know About E--Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e--business as well as actual experiences and practical cutting edge tips from todaya s hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e--commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e--business hotshots with the secrets of success. Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.
Illustrations: illustrations
Publication: UK
Imprint: Capstone Publishing Ltd
Returns: Returnable
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