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Item Details
| Title:
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COOL SEARCH
KEEPING YOUR ORGANISATION IN TOUCH AND ON THE EDGE |
| By: |
Michel Syrett, Jean Lammiman |
| Format: |
Paperback |
| List price:
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£16.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1841124303 |
| ISBN 13: |
9781841124308 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
5 March, 2004 |
| Pages: |
248 |
| Description: |
There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. |
| Synopsis: |
There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties--somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers. But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street--wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and La Oreal and their championing the latest trends and thinking are throughout the book.Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business Schoola s Costas Markides, Strategosa s Gary Hamel and Inseada s W Chan Kim and Renee Mauborgne. |
| Publication: |
UK |
| Imprint: |
Capstone Publishing Ltd |
| Returns: |
Returnable |
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