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Item Details
| Title:
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THE LAW OF COMPARATIVE ADVERTISING
DIRECTIVE 97/55/EC IN THE UNITED KINGDOM AND GERMANY |
| By: |
Ansgar Ohly, Michael Spence |
| Format: |
Hardback |
| List price:
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£95.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1841131172 |
| ISBN 13: |
9781841131177 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
1 December, 1999 |
| Pages: |
144 |
| Description: |
This book analyses the comparative advertising directive, giving background to the regulation of comparative advertising in the UK and Germany. |
| Synopsis: |
This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English). The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as |
| Publication: |
UK |
| Imprint: |
Hart Publishing |
| Returns: |
Returnable |
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