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Item Details
Title: BRANDS AND BRAND MANAGEMENT
CONTEMPORARY RESEARCH PERSPECTIVES
By: Barbara Loken (Editor), Rohini Ahluwalia (Editor), Michael J. Houston (Editor)
Format: Hardback

List price: £120.00
Our price: £108.00
Discount:
10% off
You save: £12.00
ISBN 10: 1841697591
ISBN 13: 9781841697598
Availability: Reprinting. This item may be subject to delays or cancellation.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 December, 2009
Series: Marketing and Consumer Psychology Series
Pages: 340
Synopsis: Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Illustrations: 9 black & white tables
Publication: UK
Imprint: Psychology Press Ltd
Returns: Returnable
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