Title:
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BUILT TO LAST
SUCCESSFUL HABITS OF VISIONARY COMPANIES |
By: |
James Collins, Jerry Porras, Jim Collins |
Format: |
Hardback |
List price:
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£26.00 |
Our price: |
£18.98 |
Discount: |
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£7.02 |
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ISBN 10: |
1844135845 |
ISBN 13: |
9781844135844 |
Availability: |
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Stock: |
Currently 19 available |
Publisher: |
CORNERSTONE |
Pub. date: |
1 September, 2005 |
Pages: |
368 |
Description: |
This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. |
Synopsis: |
'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?'Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond. |
Publication: |
UK |
Imprint: |
Random House Business Books |
Returns: |
Returnable |