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Item Details
Title: INSIDE APPLE
THE SECRETS BEHIND THE PAST AND FUTURE SUCCESS OF STEVE JOBS'S ICONIC BRAND
By: Adam Lashinsky
Format: Paperback

List price: £9.99
Our price: £7.29
Discount:
27% off
You save: £2.70
ISBN 10: 1848547242
ISBN 13: 9781848547247
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 2 available
Publisher: HODDER & STOUGHTON GENERAL DIVISION
Pub. date: 1 October, 2012
Pages: 240
Description: How the world's most famous company works.
Synopsis: In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs).Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
Publication: UK
Imprint: John Murray Publishers Ltd
Returns: Returnable
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