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Item Details
| Title:
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ONLINE CONSUMER BEHAVIOR
THEORY AND RESEARCH IN SOCIAL MEDIA, ADVERTISING AND E-TAIL |
| By: |
Angeline G. Close (Editor) |
| Format: |
Hardback |
| List price:
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£120.00 |
| Our price: |
£108.00 |
| Discount: |
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| You save:
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£12.00 |
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| ISBN 10: |
1848729693 |
| ISBN 13: |
9781848729698 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
25 April, 2012 |
| Series: |
Marketing and Consumer Psychology Series |
| Pages: |
400 |
| Description: |
Theory and Research in Social Media Advertising and E-tail. |
| Synopsis: |
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. |
| Illustrations: |
19 black & white tables |
| Publication: |
UK |
| Imprint: |
Routledge Academic |
| Returns: |
Returnable |
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