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Item Details
Title: RATING THE AUDIENCE
THE BUSINESS OF MEDIA
By: Mark Balnaves, Tom O'Regan, Ben Goldsmith
Format: Electronic book text

List price: £25.99


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ISBN 10: 1849664609
ISBN 13: 9781849664608
Publisher: BLOOMSBURY PUBLISHING PLC (DIGITAL)
Pub. date: 25 October, 2011
Pages: 288
Description: This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
Synopsis: Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Publication: UK
Imprint: Bloomsbury Academic
Returns: Non-returnable
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