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Item Details
| Title:
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INDIA'S NEWSPAPER REVOLUTION
CAPITALISM, TECHNOLOGY AND THE INDIAN-LANGUAGE PRESS, 1977-1997 |
| By: |
Robin Jeffrey |
| Format: |
Paperback |
| List price:
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£18.99 |
| Our price: |
£16.14 |
| Discount: |
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| You save:
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£2.85 |
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| ISBN 10: |
1850654344 |
| ISBN 13: |
9781850654346 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
C HURST & CO PUBLISHERS LTD |
| Pub. date: |
12 April, 2000 |
| Pages: |
240 |
| Description: |
From the late 1970s, a revolution in Indian-language newspapers has carried print to millions of readers throughout India. This volume analyzes the role of capitalism and technology in shaping identity, and seeks to explain the workings of one of the most complex newspaper industries in the world. |
| Synopsis: |
From the late 1970s a revolution in Indian-language newspapers, driven by a marriage of capitalism and technology, has carried the experience of print to millions of new readers in small-town and rural India. This volume analyzes the role of capitalism and technology in shaping identity, "national" or otherwise, and seeks to explain the inner workings of one of the most complex newspaper industry in the world. It pinpoints the role of advertising in propelling a multilingual print boom, and throws light on questions of literacy and the standardization of languages. The India of the 1990s is revealed here from perhaps an unfamiliar angle, and in addition the text seeks to illustrate the global transformation of media, of which India is seen to play a key part. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
C Hurst & Co Publishers Ltd |
| Returns: |
Returnable |
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