THE FUNCTIONAL FOODS REVOLUTION by Julian Mellentin, Michael Heasman ( 9781853836879 )

Item Details

Title:

THE FUNCTIONAL FOODS REVOLUTION
"HEALTHY PEOPLE, HEALTHY PROFITS"

By:

Julian Mellentin, Michael Heasman

Format:

Paperback

List price:

£33.99

Our price:

£30.59

Discount:

10% off

You save:

£3.40

ISBN 10:

1853836877

ISBN 13:

9781853836879

Availability:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

1 January, 2001

Pages:

334

Description:

Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. Distinguishing hype from real hope, the authors of this study explain the dilemmas and contradictions the industry faces.

Synopsis:

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

Illustrations:

Illustrations

Publication:

Imprint:

Earthscan Ltd

Returns:

Returnable

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