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Item Details
| Title:
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VISUAL MERCHANDISING
WINDOW AND IN-STORE DISPLAYS FOR RETAIL |
| By: |
Tony Morgan |
| Format: |
Paperback |
| List price:
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£24.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1856697630 |
| ISBN 13: |
9781856697637 |
| Publisher: |
LAURENCE KING PUBLISHING |
| Pub. date: |
1 October, 2011 |
| Edition: |
2nd Revised edition |
| Pages: |
208 |
| Description: |
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. This new edition contains approximately 6,000 words of new/replacement text, with four new case studies and updated images. |
| Synopsis: |
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area. This new edition contains approximately 6,000 words of new/replacement text, with four new case studies and updated images. |
| Illustrations: |
280 illustrations, 250 in colour |
| Publication: |
UK |
| Imprint: |
Laurence King Publishing |
| Returns: |
Returnable |
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