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Item Details
| Title:
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THE ECONOMICS OF THE MASS MEDIA
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| By: |
Gillian Doyle (Editor) |
| Format: |
Hardback |
| List price:
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£296.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
185898811X |
| ISBN 13: |
9781858988115 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
28 November, 2006 |
| Series: |
The International Library of Critical Writings in Economics Series 199 |
| Pages: |
672 |
| Description: |
Reflects a fact that the perspectives and frameworks offered by economics are properly recognised as central to our understanding of the organization and behaviour of the mass media. This title presents a survey of the papers that have contributed in important ways to this developing field of enquiry. |
| Synopsis: |
The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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