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Item Details
Title: MARKETING COMMUNICATIONS IN THE PHARMACEUTICAL INDUSTRY
By: Peter Holden, Andrew Stevens, James Raftery
Format: Hardback

List price: £190.00
Our price: £171.00
Discount:
10% off
You save: £19.00
ISBN 10: 1870905385
ISBN 13: 9781870905381
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 May, 1992
Pages: 714
Description: Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.
Synopsis: Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate proven techniques and creative innovation in marketing; although primarily intended for all those involved in the pharmaceutical, healthcare and allied industries, the book should be of interest to a much wider readership.
Illustrations: 15ill.
Publication: UK
Imprint: Radcliffe Publishing Ltd
Returns: Returnable
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