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Item Details
Title: THE INFLUENCE OF CUSTOMERS AND COMPETITORS ON THE MARKET ORIENTATION AND INNOVATORS ON START-UP AND MATURE COMPANIES
By: Michael Lewrick, Robert Raeside, Thomas Peisl
Format: Spiral bound

List price: £5.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1873869800
ISBN 13: 9781873869802
Publisher: NAPIER UNIVERSITY, SCHOOL OF ACCOUNTING & ECONOMICS
Series: Napier University, Business School, School of Accounting, Economics &
Pages: 24
Illustrations: 6 tables, 2 figures
Publication: UK
Imprint: Napier University, School of Accounting & Economics
Returns: Non-returnable
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THEY WENT, THEY SAW AND THEY OBSERVED UK INTERNATIONAL MARKETING STRATEGY FACTORS UPON ENTRY MODES INTO HOST MARKETS

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