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Item Details
| Title:
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BRANDING MISS G__
THIRD WAVE FEMINISTS AND THE MEDIA |
| By: |
Michelle Miller |
| Format: |
Paperback |
| List price:
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£22.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1894549724 |
| ISBN 13: |
9781894549721 |
| Publisher: |
SUMACH PRESS |
| Pub. date: |
15 May, 2008 |
| Pages: |
200 |
| Description: |
Women's studies is well entrenched in the university curriculum. But why isn't it a core part of high school education? The Miss G__ Project for Equity in Education, founded in 2004, is lobbying the Ontario government to make this happen. This book looks at how third wave feminists are engaging with the media to foster social change. |
| Synopsis: |
Many feminist organizations know just how hard it is to gain media attention for their cause. This was not a surprise to members of the Miss G___ Project for Equity in Education when they began to lobby the provincial government to include women's studies in Ontario high schools.To overcome this obstacle, the Miss G___ Project has used creative, eye-catching images to brand its members as third wave activists who are "approachable," more ironically feminine than feminist, catching the attention of a number of mainstream newspapers and magazines. Yet is this the best approach for a feminist organization to take?In this original and important case study, Michelle Miller takes a critical look at the pros and cons of Miss G___'s media strategies. She lauds the overall success of the group, but argues that it is time for Miss G___ to rebrand its image and build its own media networks by using the alternative press and popular technology. In doing so, the Project can achieve its goal while aligning its vision with its politics. |
| Illustrations: |
b/w photos |
| Publication: |
Canada |
| Imprint: |
Sumach Press |
| Returns: |
Returnable |
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