INSIDE LUXURY by Maria Eugenia Giron ( 9781907794094 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

INSIDE LUXURY
THE GROWTH AND FUTURE OF THE LUXURY INDUSTRY: A VIEW FROM THE TOP

By:

Maria Eugenia Giron

Format:

Hardback

List price:

£19.99

Our price:

£14.59

Discount:

27% off

You save:

£5.40

ISBN 10:

1907794093

ISBN 13:

9781907794094

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

LID PUBLISHING

Pub. date:

28 February, 2011

Pages:

240

Translated from:

Spanish

Description:

An insight by a leading practitioner and expert into the world of luxury brands and how they have grown despite the recent economic recession.

Synopsis:

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.

Illustrations:

Illustrations

Publication:

Imprint:

LID Publishing

Returns:

Returnable

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