 |
|
|
Item Details
| Title:
|
INTERNATIONAL ADVERTISING LAW
A PRACTICAL GLOBAL GUIDE |
| By: |
Paul Jordan (Editor) |
| Format: |
Hardback |
| List price:
|
£138.00 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
1909416045 |
| ISBN 13: |
9781909416048 |
| Publisher: |
GLOBE LAW AND BUSINESS |
| Pub. date: |
1 May, 2014 |
| Pages: |
512 |
| Description: |
Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, International Advertising Law includes chapters from leading experts in 30 jurisdictions. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement and direct marketing. |
| Synopsis: |
Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years the development of the Internet and associated technologies has changed the face of the advertising industry beyond recognition. International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco). Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions.International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry.The book will serve as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes. |
| Publication: |
UK |
| Imprint: |
Globe Law and Business |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|