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Item Details
| Title:
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EVENT PORTFOLIO MANAGEMENT
THEORY AND METHODS FOR EVENT MANAGEMENT AND TOURISM |
| By: |
Vladimir, PhD. Antchak |
| Format: |
Hardback |
| List price:
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£105.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1911396919 |
| ISBN 13: |
9781911396918 |
| Publisher: |
GOODFELLOW PUBLISHERS LIMITED |
| Pub. date: |
1 September, 2019 |
| Series: |
Events Management and Methods |
| Pages: |
198 |
| Description: |
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of `Theory'' and `Practice'' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies. |
| Illustrations: |
40 Figures |
| Returns: |
Returnable |
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