EVENT PORTFOLIO MANAGEMENT by Vladimir, PhD. Antchak ( 9781911396925 )

Item Details

Title:

EVENT PORTFOLIO MANAGEMENT
THEORY AND METHODS FOR EVENT MANAGEMENT AND TOURISM

By:

Vladimir, PhD. Antchak

Format:

Paperback / softback

List price:

£37.99

Our price:

£33.24

Discount:

12.5% off

You save:

£4.75

ISBN 10:

1911396927

ISBN 13:

9781911396925

Availability:

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Stock:

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Publisher:

GOODFELLOW PUBLISHERS LIMITED

Pub. date:

1 September, 2019

Series:

Events Management and Methods

Pages:

198

Description:

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of `Theory'' and `Practice'' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

Illustrations:

40 Figures

Returns:

Returnable

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