| Description: |
This title is part of series that has become a handy tool for graphic design students. Vignelli are designers of many of the world's most recognisable corporate identities, packaging, furniture, interiors, architectural and environmental graphics, books, magazines and product graphics. |
| Synopsis: |
Lella and Massimo Vignelli prove that design should be semantically correct, syntactically correct, and pragmatically understandable, but also visually powerful, intellectually elegant and timeless. The book shows that real meaning must be researched and consistent throughout a design, and that the final result must be understandable. Vignelli is a powerful name in graphic design. IMAGES' 'Hands On' series is greatly enhanced by this wonderful book by Lella and Massimo Vignelli. Massimo learnt early in his career that a designer should be able to design everything, hence, 'design is one'. Lella and Massimo Vignelli prove that design should be semantically correct, syntactically correct, and pragmatically understandable, but also visually powerful, intellectually elegant and timeless. The book shows that real meaning must be researched and consistent throughout a design, and that the final result must be understandable. Design as a complete, or perfect statement is paramount in the philosophy of these modern designers.This is borne out in the featured designs for corporate identity, packaging, post design, interior design, architectural graphics, book and magazine design, furniture design and product design, many with instant global recognition. SELLING POINTS: - Vignelli: designers of many of the world's most recognisable corporate identities, packaging, furniture, interiors, architectural and environmenal graphics, books and magazines, and product graphics - A new addition to Images' 'Hands On International Graphic Design Series' 300 col. |