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Item Details
| Title:
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BASICS MARKETING 01: CONSUMER BEHAVIOUR
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| By: |
Hayden Noel |
| Format: |
Paperback |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
2940373841 |
| ISBN 13: |
9782940373840 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
15 August, 2009 |
| Series: |
Basics Marketing |
| Pages: |
176 |
| Description: |
Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. |
| Synopsis: |
"Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. The content flows from a micro orientation, focusing on the consumer as an individual, through to a macro approach, which examines how consumers function within a group setting and how this affects their behaviour. Early chapters draw heavily from psychology while the latter chapters lead students through sociology and anthropology theories. |
| Illustrations: |
200 colour illustrations |
| Publication: |
Switzerland |
| Imprint: |
AVA Publishing SA |
| Returns: |
Returnable |
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