BASICS ADVERTISING 03: IDEATION by Nik Mahon ( 9782940411504 )

Item Details

Title:

BASICS ADVERTISING 03: IDEATION

By:

Nik Mahon

Format:

Paperback

List price:

£27.99

Our price:

£25.19

Discount:

10% off

You save:

£2.80

ISBN 10:

2940411506

ISBN 13:

9782940411504

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

BLOOMSBURY PUBLISHING PLC

Pub. date:

31 August, 2011

Series:

Basics Marketing

Pages:

184

Description:

Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.

Synopsis:

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.

Illustrations:

200 colour illus

Publication:

Switzerland

Imprint:

AVA Publishing SA

Returns:

Non-returnable

Some other items by this author:

BASICS ADVERTISING 02: ART DIRECTION

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BASICS ADVERTISING 03: IDEATION