 |
|
|
Item Details
| Title:
|
BASICS FASHION MANAGEMENT 02: FASHION PROMOTION
BUILDING A BRAND THROUGH MARKETING AND COMMUNICATION |
| By: |
Gwyneth Moore |
| Format: |
Paperback |
| List price:
|
£24.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
2940411875 |
| ISBN 13: |
9782940411870 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
29 October, 2012 |
| Series: |
Basics Fashion Management |
| Pages: |
184 |
| Description: |
Provides visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Fashion Management. This title addresses the ways in which brands engage with customers, through the digital channels as well as traditional methods. |
| Synopsis: |
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. |
| Illustrations: |
200 illus |
| Publication: |
Switzerland |
| Imprint: |
AVA Publishing SA |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|