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Item Details
| Title:
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BASICS MARKETING 03: MARKETING MANAGEMENT
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| By: |
Brian Sheehan |
| Format: |
Electronic book text |
| List price:
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£22.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
2940447284 |
| ISBN 13: |
9782940447282 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
18 August, 2011 |
| Series: |
Basics Marketing |
| Pages: |
184 |
| Description: |
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business side of marketing. |
| Synopsis: |
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing. |
| Illustrations: |
50 colour illus |
| Publication: |
Switzerland |
| Imprint: |
AVA Publishing SA |
| Returns: |
Non-returnable |
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