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Item Details
Title: CONSUMER ENGINEERING, 1920S-1970S
MARKETING BETWEEN EXPERT PLANNING AND CONSUMER RESPONSIVENESS
Format: Hardback

List price: £99.99
Our price: £87.49
Discount:
12.5% off
You save: £12.50
ISBN 10: 3030145638
ISBN 13: 9783030145637
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: SPRINGER NATURE SWITZERLAND AG
Pub. date: 8 June, 2019
Edition: 1st ed. 2019
Series: Worlds of Consumption
Description: Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.
Illustrations: 7 Tables, color; 7 Illustrations, color; 19 Illustrations, black and white; Approx. 250 p. 26 illus., 7 illus. in color.
Returns: Returnable



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