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Item Details
| Title:
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INTERNATIONAL BUSINESS AND EMERGING ECONOMY FIRMS
VOLUME I: UNIVERSAL ISSUES AND THE CHINESE PERSPECTIVE |
| Format: |
Paperback / softback |
| List price:
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£119.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3030244849 |
| ISBN 13: |
9783030244842 |
| Publisher: |
SPRINGER NATURE SWITZERLAND AG |
| Pub. date: |
23 September, 2020 |
| Edition: |
1st ed. 2020 |
| Series: |
Palgrave Studies of Internationalization in Emerging Markets |
| Pages: |
259 |
| Description: |
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ''born global'' concept. |
| Illustrations: |
5 Illustrations, color; 16 Illustrations, black and white; XVII, 259 p. 21 illus., 5 illus. in color. |
| Returns: |
Returnable |
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