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Item Details
Title: POLITICAL MARKETING ALCHEMY
THE STATE OF OPINION RESEARCH
By: Andre Turcotte
Format: Hardback

List price: £44.99
Our price: £39.37
Discount:
12.5% off
You save: £5.62
ISBN 10: 3030537129
ISBN 13: 9783030537128
Availability: Usually dispatched within 1-3 weeks.
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Publisher: SPRINGER NATURE SWITZERLAND AG
Pub. date: 18 August, 2020
Edition: 1st ed. 2021
Series: Palgrave Studies in Political Marketing and Management
Pages: 101
Description: The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development.
Illustrations: 1 Illustrations, black and white; XI, 101 p. 1 illus.
Returns: Returnable
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