| Title:
|
WANGHONG AS SOCIAL MEDIA ENTERTAINMENT IN CHINA
|
| By: |
David Craig |
| Format: |
Paperback / softback |
| List price:
|
£54.99 |
| Our price: |
£48.12 |
| Discount: |
|
| You save:
|
£6.87 |
|
|
|
|
|
| ISBN 10: |
3030653781 |
| ISBN 13: |
9783030653781 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
SPRINGER NATURE SWITZERLAND AG |
| Pub. date: |
12 March, 2022 |
| Edition: |
1st ed. 2021 |
| Series: |
Palgrave Studies in Globalization, Culture and Society |
| Pages: |
197 |
| Description: |
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. |
| Illustrations: |
14 Illustrations, black and white; IX, 197 p. 14 illus. |
| Returns: |
Returnable |