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Item Details
Title: MARKETING IN CULTURALLY DISTANT COUNTRIES
MANAGING THE 4PS IN CROSS-CULTURAL CONTEXTS
By: Giovanna Magnani
Format: Hardback

List price: £109.99
Our price: £96.24
Discount:
12.5% off
You save: £13.75
ISBN 10: 3031048318
ISBN 13: 9783031048319
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SPRINGER INTERNATIONAL PUBLISHING AG
Pub. date: 29 June, 2022
Edition: 1st ed. 2022
Series: International Series in Advanced Management Studies
Pages: 184
Description: The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in "distant" countries, especially considering the role played by cultural distance.
Illustrations: 18 Illustrations, color; 10 Illustrations, black and white; XV, 184 p. 28 illus., 18 illus. in color.
Returns: Returnable
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