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Item Details
| Title:
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DISCOURSE, IDENTITIES AND GENRES IN CORPORATE COMMUNICATION
SPONSORSHIP, ADVERTISING AND ORGANIZATIONAL COMMUNICATION |
| By: |
Paola Evangelisti Allori (Editor), Giuliana Garzone (Editor) |
| Format: |
Electronic book text |
| List price:
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£55.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
3035101817 |
| ISBN 13: |
9783035101812 |
| Publisher: |
PETER LANG AG, INTERNATIONALER VERLAG DER WISSENSCHAFTEN |
| Pub. date: |
4 March, 2011 |
| Edition: |
200th ed. |
| Series: |
Linguistic Insights Studies in Language & Communication 131 |
| Description: |
Discourse, Identities and Genres in Corporate Communication |
| Synopsis: |
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels. |
| Publication: |
Switzerland |
| Imprint: |
Peter Lang AG, Internationaler Verlag der Wissenschaften |
| Returns: |
Non-returnable |
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