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Title: FROM ATTENTION TO MEANING
EXPLORATIONS IN SEMIOTICS, LINGUISTICS, AND RHETORIC
By: Todd Oakley
Format: Paperback

List price: £77.65
Our price: £69.89
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ISBN 10: 3039114425
ISBN 13: 9783039114429
Availability: This item will be printed on demand and will usually be dispatched within 10 days.
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Publisher: VERLAG PETER LANG
Pub. date: 8 April, 2009
Series: European Semiotics/Semiotiques Europeennes 8
Pages: 268
Synopsis: Of all the tasks you perform, perhaps none is more consequential for the performance of other tasks than paying attention. When you attend, you perceive. When you attend and perceive, you remember. When you attend, perceive, and remember, you learn. When you learn, you have the option of acting deliberately. Perceiving, thinking, learning, deciding, and acting require the constant adjustment of the attention system. The author proposes a model of the greater attention system as comprising three distinct but interdependent sub-systems: the signal system, the selection system, and the interpersonal system, with eight elements distributed among them: altering, orienting, detecting, sustaining, controlling, sharing, harmonizing, and directing. The chapters in this book develop an "attentional" analysis of meaning under the unifying framework of mental spaces theory. In addition, each chapter explores the implications of an attention based approach to meaning for research in semiotics, linguistics, and rhetoric. Data for the investigation originate from the author's own field work carried out in cultural institutions.
Publication: Switzerland
Imprint: Verlag Peter Lang
Returns: Returnable
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