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Item Details
| Title:
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MULTIMODAL METAPHOR
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| By: |
Charles J. Forceville (Editor), Eduardo Urios-Aparisi (Editor) |
| Format: |
Hardback |
| List price:
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£128.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3110205157 |
| ISBN 13: |
9783110205152 |
| Publisher: |
WALTER DE GRUYTER & CO |
| Series: |
Applications of Cognitive Linguistics [ACL] v. 11 |
| Pages: |
470 |
| Description: |
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound and music. It investigates texts including advertising, political cartoons, comics, film, songs and oral communication. |
| Synopsis: |
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized. |
| Reader Age: |
College Graduate Student |
| US Grade: |
College Graduate Student |
| Illustrations: |
115 black & white illustrations, 115 schw.-w. Abb. |
| Publication: |
Germany |
| Imprint: |
Mouton de Gruyter |
| Returns: |
Non-returnable |
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