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Item Details
Title:
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A GLOBAL VIEW ON INTERCULTURAL MANAGEMENT
CHALLENGES IN A GLOBALIZED WORLD |
By: |
Jurgen Rothlauf |
Format: |
Paperback |
List price:
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£36.50 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
3110400626 |
ISBN 13: |
9783110400625 |
Publisher: |
DE GRUYTER |
Pub. date: |
1 January, 2015 |
Series: |
De Gruyter Studium |
Pages: |
360 |
Description: |
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. This book deals with this topic. |
Synopsis: |
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments. |
US Grade: |
From College Freshman to College Senior |
Publication: |
Germany |
Imprint: |
De Gruyter Oldenbourg |
Returns: |
Non-returnable |
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