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Item Details
Title: NETWORK EMBEDDEDNESS
EXAMINING THE EFFECT ON BUSINESS PERFORMANCE AND INTERNATIONALIZATION
By: Milena Ratajczak-Mrozek
Format: Hardback

List price: £129.99


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ISBN 10: 3319565109
ISBN 13: 9783319565101
Publisher: SPRINGER INTERNATIONAL PUBLISHING AG
Pub. date: 23 July, 2017
Edition: 1st ed. 2017
Series: Palgrave Studies of Internationalization in Emerging Markets
Pages: 402
Description: The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, there are actually no exclusively domestic companies which are not directly or indirectly connected with foreign entities.
Synopsis: This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and foreign relationships on a company's performance. The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, there are actually no exclusively domestic companies which are not directly or indirectly connected with foreign entities. Chapters cover both small to medium sized enterprises and large multinational corporations, presenting a qualitative analysis of over 400 companies including case studies from the IT and furniture industries. This informative study will provide useful insight for academics and students of business and management, international business and organization studies.
Illustrations: 14 Illustrations, black and white; XVII, 402 p. 14 illus.
Publication: Switzerland
Imprint: Springer International Publishing AG
Returns: Non-returnable

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