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Item Details
| Title:
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POLITICAL MARKETING AND MANAGEMENT IN GHANA
A NEW ARCHITECTURE |
| By: |
Kobby Mensah (Editor) |
| Format: |
Hardback |
| List price:
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£54.99 |
| Our price: |
£46.74 |
| Discount: |
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| You save:
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£8.25 |
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| ISBN 10: |
3319573721 |
| ISBN 13: |
9783319573724 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
22 June, 2017 |
| Edition: |
1st ed. 2017 |
| Series: |
Palgrave Studies in Political Marketing and Management |
| Pages: |
207 |
| Description: |
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. |
| Synopsis: |
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management. |
| Illustrations: |
3 Illustrations, black and white; XVI, 207 p. 3 illus. |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Returnable |
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