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Item Details
| Title:
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DIE SPRACHE DES GELDES
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| By: |
Thomas Becker |
| Format: |
Paperback |
| List price:
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£44.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3531132105 |
| ISBN 13: |
9783531132105 |
| Publisher: |
SPRINGER FACHMEDIEN WIESBADEN |
| Pub. date: |
15 May, 1998 |
| Pages: |
374 |
| Language: |
German & German |
| Synopsis: |
Unternehmen, Parteien, Verbande, Organisationen jeder Art - sie mussen ihre Ziele professionell kommunizieren, um in der Mediengesellschaft zu uberleben. Richtig eingesetzt, ermoglicht Kommunikation einzigartige Wettbewerbsvorteile. Falsch oder gar nicht eingesetzt, kann sie die Existenz gefahrden. Wie man Erfolgspotentiale richtig analysiert und darauf hin den Kommunikations-Mix optimiert, wird in diesem Band auf Grundlage eines interdisziplinaren Theoriekontexts unter den Aspekten Effektivitat und Effizienz fur den operativen und strategischen Planungszusammenhang einer Unternehmung dargestellt. |
| Illustrations: |
black & white illustrations, bibliography |
| Publication: |
Germany |
| Imprint: |
Springer VS |
| Returns: |
Returnable |
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