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Item Details
Title: DESIGN THINKING RESEARCH
STUDYING CO-CREATION IN PRACTICE
By: Hasso Plattner (Editor), Christoph Meinel (Editor), Larry Leifer (Editor)
Format: Paperback

List price: £99.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 3642428185
ISBN 13: 9783642428180
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Pub. date: 23 February, 2014
Edition: 2012 ed.
Series: Understanding Innovation
Pages: 280
Description: With exclusive coverage of the latest findings of the HPI-Stanford Design Thinking Research program, this latest volume of the annual series affords readers deeper insights into the prerequisites of real innovation and the underlying processes at work.
Synopsis: This book summarizes the results of the second year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and Hasso Plattner Institute in Potsdam. The authors have taken a closer look at the issue of co-creation from different points-of-view. The concept of co-creation can also be applied to the phase in which new ideas and related thought start to influence companies, the economy, our culture, and society. The perpetual pursuit for inventions, new creations and innovations is inherent in human nature. The concept behind co-creation may sound simple, however, it is both an essential element of Design Thinking and highly complex. It is about creating positive synergies for all parties involved.
Illustrations: XII, 280 p.
Publication: Germany
Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Returns: Returnable
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