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Item Details
| Title:
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ON GOOD MANAGEMENT
THE CORPORATE LIFECYCLE: AN ESSAY AND INTERVIEWS WITH FRANZ FEHRENBACH, JURGEN HAMBRECHT, WOLFGANG REITZLE AND ALEXANDER RITTWEGER |
| By: |
Burkhard Schwenker, Mario Muller-Dofel, Christian Krys |
| Format: |
Hardback |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3658028777 |
| ISBN 13: |
9783658028770 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
26 June, 2013 |
| Edition: |
2013 ed. |
| Series: |
Roland Berger School of Strategy and Economics |
| Pages: |
118 |
| Synopsis: |
Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation?In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis is complemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalist Mario Muller-Dofel. Finally, Schwenker outlines an agenda calling for action in six specific areas. |
| Illustrations: |
XIII, 118 p. |
| Publication: |
Germany |
| Imprint: |
Springer Gabler |
| Returns: |
Returnable |
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